Skip to content

Holiday in Australia this year

Senator for Victoria Sarah Henderson has said an advertising blitz this week will promote domestic holidays to support local tourism jobs and businesses.

Senator Henderson said the Coalition Government had launched a $5 million campaign across national advertising, TV and event sponsorships to encourage Australians to book a holiday in Australia this year.

“The campaign will feature Australian destinations, tourism products and experiences from every state and territory in national advertising, TV program and event sponsorships, publisher created content and in-program editorial integration,” Senator Henderson said.

“I want the good people of Victoria to take a break this year at one Australia’s many holiday destinations to support jobs and businesses.

“It doesn’t matter if you book a holiday just down the road or on the other side of the country, you’ll be supporting Australian businesses and workers.

“The week-long advertising blitz will help drive Australians to book domestic holidays and give our tourism industry a much-needed boost. It’s part of Tourism Australia’s ‘Holiday Here This Year’ campaign for 2021.

“Our tourism industry is so important because it supports more than 666,000 local jobs and every dollar spent on an Australian holiday this year will help our tourism sector.

“When you do book your holiday this year, go to one of Victoria’s local travel agents to help support them because they’re also doing it tough.”

2 February 2021

Share this