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Australian made logo grant to help our exporters

The Morrison Government is helping manufacturers and exporters to create more local jobs and take on the world, with an extra $5 million to extend the international reach of the Australian Made logo.

Liberal Senator for Victoria, Sarah Henderson, said expanding the reach of the trusted symbol would give local businesses the chance to grow and create new jobs.

“The gold kangaroo on a green triangle is synonymous with quality and makes products produced in Australia instantly more desirable,” Senator Henderson said.

“The Morrison Government wants to increase the impact of this trusted symbol overseas so our exporters can grow and employ more people here at home.

“This builds on the extensive work our government has done to secure trade deals and open up more opportunities for Australian businesses overseas.”

The $5 million grant will allow the trade mark to be registered and promoted in key export markets like the European Union, the United Kingdom and Canada.

There will also be an effort to crack down on misuse of the logo by strengthening its legal position in key export markets.

“In these challenging economic times, with global trade being disrupted, our exporters will benefit from this extra support for our national brand,” Senator Henderson said.

“Investment like this is only possible because of our continued strong economic management.”

The money will be provided over four years to the Australian Made Campaign Limited (AMCL), which administers the logo.

The logo is a registered trade mark in the United States, China, South Korea and Singapore and proceedings are underway to register it in Hong Kong, India, Indonesia, Japan, Malaysia, Taiwan, Thailand and Vietnam.

The Australian Made, Australian Grown logo, is Australia’s only registered country of origin certification trade mark and can be used on all classes of goods.

It must always be used with one of the following descriptors: Australian Made, Australian Grown, Product of Australia, Australian Seafood or Australian.

28 February 2020

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